eCommerce Platforms
Sector: Food retail & Retail
Global product vision definition, strategic roadmaps and complex backlog prioritization. Functional scoping of transactional ecosystems (inventory, CMS, SSO).
eCommerceRoadmapBacklog
I scope your IT projects and find the blind spots in your systems.
For ten years I’ve worked between business teams and IT: scoping, product ownership, delivery, and bringing AI into the tools you already use.
Marc-Antoine CaillouxIndependent IT & AI consultant · Bordeaux, France and international
Experience & prospect and client contexts throughout my career
Delivered projects, contracts won in presales, tender responses, pitches, POCs, tailored demos and workshops.
- Sephora
- Les Mousquetaires
- Electro Dépôt
- Cdiscount
- Vertbaudet
- Alltricks
- Ramsay Santé
- Comexposium
- Ubaldi
- Casino
- Rossignol
- Salomon (AmerSports)
- Bridor
- Socomec
- Nexans
- SAFT
- Onduline
- Hamelin
- Ixon
- Izipizi
- Carrier
- Orange
- Marjane
- Grupo Éxito
- Manor
- Longines
- Tissot
- VF International
- Guillevin
- Lego
- Schreder
- Nelson Garden
- Elho
Field experience you can rely on
Heterogeneous, international ecosystems, heavy data flows, many stakeholders around the table: that’s where I’m most useful.
10+
years of experience
Consulting, AMOA, product ownership and pre-sales
80+
projects scoped and delivered
Including more than 80 tender files
50+
client contexts
SMEs, mid-sized and large companies
International
experience
France, Europe, the Americas, Morocco
Three postures, from scoping to rollout
Three pillars of intervention, each with examples of assignments and business use cases. I step in where your project needs it.
AI & data opportunity studies, complex IT system audits, business needs gathering and SaaS solution selection support.
See the serviceSeamless interface between business units and technical teams, functional design, backlog management and value-based prioritization.
See the serviceEnd-to-end project management (timelines, budgets, risks), stakeholder and vendor coordination, change management and AI adoption programs.
See the serviceExample assignmentsConsulting / AMOA
Sector: Multinational mass retailDesign Thinking & Innovative Retail
Organization and facilitation of large-scale collaborative workshops. Co-facilitation of forward-looking programs to rethink customer journeys and validate UX through prototyping.
Design ThinkingWorkshopsUX / Journeys
Type: Software publishing & IntegrationPre-Sales Scoping & RFPs
Support during initial diagnostic phases. In-depth business needs analysis, full RFP management and strategic architecture recommendations.
IT ScopingRFP
Type: PIM, DAM & Marketplace ecosystemsPre-Sales & Solution Engineering
Preparation and facilitation of complex software demonstrations focused on product data value for C-Level decision makers.
Pre-SalesDemosPIM / DAM
Example assignmentsProduct Owner
Sector: Food retail & RetaileCommerce Platforms
Global product vision, functional roadmap development and backlog arbitration. Scoping of native transactional ecosystems.
eCommerceRoadmapScrum Backlog
Sector: Connected commerce & OmnichannelPayment Systems & Checkout
Advanced functional design of the checkout step. Secure payment components integration and transactional friction reduction.
PSP / PaymentCheckout API
Sector: Cosmetics, Beauty & LuxuryInternational OMS Orchestration
IBM Sterling OMS integration and configuration. Modeling of complex allocation rules, distributed routing and multi-country logistics.
IBM Sterling OMSLogistics sourcing
Example assignmentsPMO
Sector: Services, Tourism & IndustryCRM Integration & Deployment
Functional management of CRM deployments (Salesforce, Dynamics 365). Specification workshops, test supervision and Go-Live risk management.
SalesforceDynamics 365QA
Type: Change managementTraining & Adoption Programs
Creation of custom Train-the-Trainer kits. Documentation to multiply technological adoption across teams.
TrainingChangeUser Adoption
Type: Multi-stakeholder ecosystemsCross-functional IT & Business Coordination
Synchronization of business teams, development units, IT architecture and external vendors within agile frameworks.
GovernanceAgile Project
Two free assessments to take stock
Before committing a budget, measure where you stand. Instant result, no meeting needed.
Free · 2 minutes
Where do you stand with AI?
The recommended approach (consulting, product owner or PMO), your priority use cases and a first quick win.
Start the AI assessmentFree · 5 minutes
Are you really in control of your IT?
Shadow IT, unmapped tools, GDPR risks: a score out of 100 and concrete alternatives.
Launch Blind Spot (opens in a new tab)References & projects
Over 10 years of hands-on experience in consulting, integrations, AMOA and pre-sales. Operational support for SMEs and large corporations, from strategic scoping to complex solution deployment.
Experience & prospect and client contexts
Sephora · Les Mousquetaires · Electro Dépôt · Cdiscount · Vertbaudet · Alltricks · Ramsay Santé · Comexposium · Ubaldi · Casino · Rossignol · Salomon (AmerSports) · Bridor · Socomec · Nexans · SAFT · Onduline · Hamelin · Ixon · Izipizi
Carrier 🇺🇸 · Orange 🇪🇸 · Marjane 🇲🇦 · Grupo Éxito 🇨🇴 · Manor 🇨🇭 · Longines 🇨🇭 · Tissot 🇨🇭 · VF International 🇨🇭 · Guillevin 🇨🇦 · Lego 🇩🇰 · Schreder 🇧🇪 · Nelson Garden 🇸🇪 · Elho 🇳🇱
Payment Systems & Checkout
Sector: Connected commerce & Omnichannel
Functional design of critical checkout steps and payment funnels. Secure transactional solution integration and billing automation.
PaymentCheckoutBilling
International OMS Orchestration
Sector: Cosmetics, Beauty & Distribution
IBM Sterling OMS integration and configuration. Business rule modeling for international order management and intelligent stock allocation.
IBM SterlingOMSLogistics
Design Thinking & Innovative Retail
Sector: Multinational mass retail
Organization and facilitation of large-scale collaborative workshops (up to 60 participants). Co-facilitation of forward-looking programs to rethink in-store journeys.
Design ThinkingWorkshopsUX
Pre-Sales Scoping & RFPs
Type: Software publishing & Integration
Support for over 80 complex projects during initial scoping phases. Business needs analysis, large-scale RFP management and neutral strategic recommendations.
ScopingRFPArchitecture
Pre-Sales & Solution Engineering
Type: PIM, DAM & Marketplace ecosystems
Preparation and facilitation of complex value-focused software demonstrations. Translating PIM/DAM capabilities to C-Level decision makers.
Pre-SalesDemosPIM / DAM
Omnichannel & Supply Chain Scoping
Sector: Tourism, Leisure & Retail
Modeling and optimization of omnichannel customer journeys. Logistics and IT system alignment to bridge digital and physical purchasing.
OmnichannelSupply ChainProcesses
CRM Integration & Deployment
Sector: Services, Tourism & Industry
Functional management of CRM projects (Salesforce, Dynamics 365). Specification workshops, functional testing and go-live securing.
SalesforceDynamics 365Go-Live
Training & Train-the-Trainer Programs
Type: Technology adoption
Change management program design for large accounts. Technical training materials and internal champion sessions to accelerate local adoption.
TrainingAdoptionChange
Cross-functional IT & Business Coordination
Type: Multi-stakeholder projects
Continuous alignment between business teams, development, architecture, QA and external partners in agile environments.
AgileQA / TestingCoordination
Post-Deployment Follow-up & Performance
Type: Continuous improvement
Post-launch performance tracking, pain point identification and continuous optimization to sustain digital tool adoption.
RunKPIsResolution
Search Engine & Marketplace Ecosystems
Sector: B2B / B2C Distribution
Functional analysis of internal search engines for product relevance optimization. Marketplace platform scoping connected to live stock management.
SearchMarketplaceFlows
Why evoshifting?
Independent from vendors
I have no commercial ties to any software vendor, so my recommendations stay objective. When a topic goes beyond my scope, I rely on a network of trusted experts.
At ease in complex environments
I’ve managed heterogeneous, international ecosystems with heavy data flows and many stakeholders around the table.
AI as an accelerator, not an end in itself
I use AI and technology not as ends in themselves, but as concrete accelerators of your operational ROI.
The questions I’m asked most about AI
How to integrate AI without disrupting our existing IT systems?
No costly global overhaul. I connect pragmatic AI components (LLMs, automation agents) directly to your current SaaS tools (ERP, CRM, DAM, PIM, OMS, WMS…) through secure APIs.
What are the priority AI use cases for our teams?
I target the manual, repetitive tasks that eat up your teams’ time: content creation, document processing, internal assistants connected to your databases.
How long does it take to get concrete results?
I start small: a first pilot on a limited scope, within a few weeks, to prove business value in the field.
Why hire an independent consultant for your AI project rather than a traditional IT firm?
Because I come from the business side as much as the technical one. I don’t sell technology for its own sake: I scope the need and drive the product toward measurable ROI.
AI & IT transformation blog
Analyses, field feedback and practical guides for IT decision-makers who want to bring in AI without needless jargon. Articles in French
PIM & DAM
PIM vs DAM: how to choose in 2026?
What each tool does, the signs that show which one you’re missing, and how to make them work together.
PIM & AIAI in the PIM: enrich your product data without losing control
Descriptions, attributes, translations: where AI saves time, and the safeguards that keep data reliable.
MethodScoping an AI project: from idea to first pilot
Picking the right use case, checking the data, setting the measure: the method for a useful first pilot.
RegulationAI Act: what actually changes for SMEs and mid-sized companies
Your role, the uses concerned, the timeline and the first actions, without legal jargon.
AI & CRMBringing AI into Salesforce without starting over
Connecting AI components to your existing CRM to automate repetitive tasks and boost sales productivity.
Shadow IT5 signs your IT is slipping out of control
Spotting Shadow IT before it becomes a GDPR or security risk: 5 concrete signs with their risk level.
Marc-Antoine Cailloux, freelance IT & AI consultant
Turning complexity into measurable results.
Operating for over 10 years at the intersection of business units and IT departments. My approach prioritizes aligning business processes with technical solutions to deliver concrete, operational answers.
With experience spanning PXM, e-commerce, customer data and order management, I bridge business challenges and technical capabilities. I help my clients simplify complex concepts into clear, actionable strategies.
Core expertise
- PIM & DAM implementation
- E-commerce, marketplace, OMS, CRM & CDP
- UX/UI optimization, search & discovery, payment solutions
- Agile & SAFe methodologies, digital strategy
- Sales cycle, project management & customer success
10+years between business teams and IT
“What sets Marco apart is his exceptional ability to truly understand a customer’s unique challenges and translate complex product capabilities into clear, compelling business value.”
80+tender files supported
“Marco has a great blend of technical knowledge combined with ability to translate it to the business teams. Strongly recommend him.”
“Marco consistently stood out for his strong work ethic, attention to detail, and thorough preparation. Beyond his technical skill, Marco was an exceptional teammate.”
A project to scope, a tool to choose, AI to plug in? Let’s talk.
30 minutes to review your challenges, no commitment. Reply within 48 hours if you’d rather write.